Like any other business ventures, knowledge of the T-shirt printing business is a must if you want to succeed in this endeavor. It is also recommended that you have a hands-on experience about T-shirt printing, some fashion sense and a keen eye for artistic designs.
Here is a checklist of basic requirements to get your T-shirt printing business up and running.
- Know your merchandize. Make your self an authority of the product that you sell. Get to know well and master your merchandize and all its types and variations if any. You should know by now that there are various types of fabrics used in clothing industry. Knowing them all is an advantage for your business.
- Procure your equipment. Printing used to be dominated by big businesses with deep pockets. But with the advance in technology, cheap printers were made available to individuals. You can also enter into contract with a silk screen business to do the printing for you. Make some calculations as to which method saves you money.
- Open supply and distribution lines. Contact suppliers and select the one who offers the best price and quality. You should also have a plan on how and where to sell your merchandize. Opening a physical store is good but online stores dramatically reduce your overhead expenses by more than half. With the popularity of online shopping, website for your merchandize is a must.
- Offer wide selection of designs. Know what is the fad at certain times and ride with it. But you must offer unique designs as well to keep your bases covered.
- Set up variety of payment methods. With your physical store, cash and credit card payments would be good. With your online store, cash payment method is obviously difficult to implement. You can replace cash payment with paypal or another form of online payment. That way, there would be less reason for not buying online.
- Open a shipping account. Sold merchandize online needs to be shipped quickly. You should contact various shipping companies and select the one that gives you the best service and rate.
These are some of the basic and general requirements to help you make your business take off. Of course, launching a business is just the beginning. There are other things that you need to do if you are to make your business profitable. Those business strategies will be covered in the next blog.
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